Merchant Tech vs. WooCommerce
No developer, no team,
no problem.
Merchant Tech gives merchants more power to make their stores their own, without passing everything through a developer.
- 0 plugins to install
- Hosting included
- Real human support
Everything you need is included
WooCommerce is a plugin for WordPress, but it's not the last one you'll need. Woo stores often need plugins for payments, SEO, or backups, each with its own bill and setup. Merchant Tech has it all out-of-the-box.
On WooCommerce
WordPress + a plugin for each need
- PaymentsSeparate plugin
- SEOSeparate plugin
- BackupsSeparate plugin
- SecuritySeparate plugin
- HostingSeparate plugin
On Merchant Tech
$79/month, hosting and features included
- PaymentsIncluded
- SEOIncluded
- BackupsIncluded
- SecurityIncluded
- HostingIncluded
- Setup is easy
- It’s not on you to manage
- Customer support from real people
No skimping on the important stuff
Merchant Tech has all the critical foundations for your store to run well, but with way less coding, sweat, and tears from you to make it happen.
Merchant Tech hosts your store on fast, reliable infrastructure, with pages that load quickly on any device and 99.9% uptime. Checkout meets PCI DSS Level 1, and data handling is GDPR-compliant with SOC 1/2/3 audit controls behind it.
Merchant Tech handles the SEO work WooCommerce leaves to you. Everything from URLs, structured data, meta tags, and sitemaps are all set up correctly from the start. You don't have to install a plugin or hire someone to configure it.
Talk to a real person when you need one. Merchant Tech offers human customer support for all merchants.
Design your storefront with a visual builder anyone on your team can navigate — no code required. Customize the layout, styling, and content to match your brand, exactly the way you want it.
Case study
“It’s a much more merchant-friendly platform than I’m used to. Just all the little things you find yourself wanting to do, are actually possible.”
Still room to customize, create, and stand out
Find a tool for everything, already built in.
Sell retail and wholesale
Set retail prices for the public and wholesale prices for approved buyers. Let each customer check out the way that fits them.
Give customers their own portal
Customers can manage subscriptions, update addresses, and pay invoices from their secure account.
Automate email notifications
Let customers know when orders are received, shipped, or upcoming. Recoup lost sales with automated notifications for failed payments.
Save on shipping costs
In addition to exclusive shipping rates, you also access our proprietary algorithm that determines the best package for each order.
Get creative with your website
Bring your website to life with an easy-to-use visual builder. And when you want to color outside the lines, we’ll customize it for you.
Go international
Sell your products globally and reach customers wherever they are, all from the same store.
Switching from WooCommerce
Works with the business you’ve already built
Moving off WordPress doesn’t mean starting over. Our team brings your whole store across and handles the heavy lifting.
Talk with a migration specialist
Your storefront
Your theme, pages, and navigation are rebuilt on Merchant Tech to match what you have today. Customers will recognize your store the moment it goes live.
Your catalog and stock
Every product moves over with its descriptions, images, SKUs, variants, and pricing. Inventory counts carry across, so you can keep selling without a recount.
Your subscribers
Subscription details transfer over, and we let subscribers know when to update their payment method. Recurring orders pick back up securely once they do.
Your web address
You keep the same domain. When the new store is ready, your migration specialist helps you point it to Merchant Tech.
Your search rankings
We set up redirects from your old URLs and carry over your meta data. The SEO work you’ve built up on WordPress keeps working for you.
No more plugins to manage
Once you’re on Merchant Tech, every feature is built in and maintained for you. Things like product reviews and bundle upsells are ready when you are.
Migration
How migration works
Switching platforms is way smoother than people expect, and there's no interruption to sales.
- 01
We rebuild everything behind the scenes
We recreate your website and transfer your products, inventory, and store infrastructure without affecting your live WooCommerce store.
- 02
We migrate and review together
In one guided session, your migration specialist walks you through your new dashboard, and makes sure everything has been accounted for.
- 03
You approve it. We take you live.
After a final review, we guide you through connecting your domain. Your existing store stays live until the new one is ready, so there's no downtime or disruption to sales.
FAQ on Merchant Tech vs WooCommerce
WooCommerce is a free plugin for WordPress, so you assemble the rest yourself: hosting, a theme, payment and shipping extensions, security, and updates. Merchant Tech is a hosted ecommerce platform where the web hosting and ecommerce tools (checkout, sales tax calculation, shipping labels, etc.) are built in. WooCommerce gives developers more room to extend and customize; Merchant Tech involves less setup and maintenance.
The WooCommerce plugin is free, but running a store on it typically means paying for hosting, plus any payment, shipping, or other extensions your store needs. Your total cost depends on which pieces you choose and can change as you add more. Merchant Tech offers one plan at $79/mo that includes hosting, checkout, and all platform features.
Merchant Tech includes every ecommerce and website tool you need in one plan, from subscriptions and wholesale to gift cards, discounts, and reviews. WooCommerce covers basics like discounts and reviews, and adds tools like subscriptions and gift cards through separate extensions, often paid.
With Merchant Tech, you can launch and grow faster because the core pieces of your store already work together, and our team handles hosting, security, and updates. You also get direct support from people who know the platform. WooCommerce can scale well too, you or a developer manage performance, plugin compatibility, and maintenance.
Merchant Tech checkout is built into the platform and is Level 1 PCI DSS compliant, so it’s secure and ready to use from day one. WooCommerce checkout runs on your WordPress site, and you connect a payment gateway through an extension. Checkout performance and security depend on your hosting and plugin setup.
You can design your store yourself with the Merchant Tech site builder, or have our team build a custom site for you at no extra cost. WooCommerce stores run on WordPress, where building a site often takes technical know-how, a page-builder plugin, or a hired WordPress developer.
Stores on Merchant Tech are unaffected. The flaw, tracked as CVE-2026-27540, affects some WooCommerce stores, and an attacker can exploit it to upload PHP webshells and execute code, potentially leading to a complete site compromise. Learn more here.
It’s easy to start, and easy to stay
Run your store on a platform that hosts your store for you.